The world of brand can be both exciting and also very confusing… especially for data-driven companies, and thus data-driven strategies. The adoption of these practices has left many companies, executives, and teams in a state of data paralysis.
What are the data and/or KPIs that should be used to determine the growth strategy? Are the numbers we’re looking at a “one-off” use case or a sustainable trend that can support broader revenue growth? Will we see the ROI from our investment in brand spend? Is brand even a necessity at the beginning of our growth journey, or should it be included in the broader customer acquisition strategy?
