Marketing: The Real Revenue Driver

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Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now...

The case for marketing as a revenue driver.How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult.The stakeholders you need to be working with to show the efficacy of marketing.Want to really master showing revenue drivers to the rest of the C-Suite?

Brand Tracking: Why you need it to drive growth and marketing decisions

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In this episode, Angeley Mullins shares why businesses should add brand tracking to their strategies and how it can become an indispensable component of driving growth. Insights she shares include:

  • Why most businesses don't know what their brand awareness is and what associations customers and prospects make with their brand

  • Pitfalls of brand tracking that companies often run into

  • Indicators and metrics to watch in order to achieve ROI

Improving Brand Performance With Brand Tracking

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Have you ever wondered what the actual impression and awareness of your brand are in a market? Or maybe how to compare one region’s brand performance to another? If you have, then this episode is for you.

Our guest today, is Angeley Mullins and she is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions.  

She is passionate about growing companies and markets! She has more than 18 years of experience that spans between: High Growth Start-Ups, Large Scale Corporations, and NGOs.

How to Successfully Implement Brand Tracking

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Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from all over the world. Her experience spans between High Growth Start-Ups, Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established corporate leaders to expand their organizations into international markets.

In this episode, you will learn

  • Why are brands' knowledge of what their audience thinks of them so important

  • Reliable ways for a brand to gather data regarding their online reputation

  • Once data is gathered regarding a brand reputation with the online audience what can be done to improve their reputation especially if they have a poor one

  • Examples of businesses that have successfully tracked and measured the reputation online and what ways did they use the data to make internal changes

Tracking Brand Insights Using Artificial Intelligence

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Market researchers have been helping us figure out what folks think about our brand for years.  If you can understand human behaviour, then you can sometimes predict consumer behaviour. Machine learning and Ai is now stepping in to help us.

In this episode I'm talking to Angeley Mullins the CMO & CGO at Latana, an AI-Powered brand tracking solution. We're talking about tracking what folks think of your brand and how machine learning is helping us to understand the results.

The Importance of Data in Brand Storytelling

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Do you know what your data means? We are inundated by data from all the platforms we tell our brand stories on and this can be helpful or frustrating. In today's episode I talk with Angeley Mullins about how she helps companies understand their data and find the context to help them make better marketing decisions. If you run ad campaigns, marketing campaigns, or spend time on platforms trying to understand what the metrics mean, you need to listen to this episode of BrandAPeel.

Supporting Marketing as a Part of an Overall Growth Strategy

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How growth is understood, broken down, and owned across an organisation is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.

Discover How Your Brand's Perception is Central to Your Customer Loyalty

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Angeley has had a fascinating career including time working for Amazon, Intuit Quickbooks, and GoDaddy! Throughout she’s been focused on helping companies and markets grow – especially through using research and customer insights. In fact, the company she now works for (Latana) are all about helping brands like all of you make better marketing decisions through the insights they deliver. We discuss what brand tracking is, how it's central to loyalty, where it fits into the customer journey too.