Brand Tracking: Why you need it to drive growth and marketing decisions

In this episode, Angeley Mullins shares why businesses should add brand tracking to their strategies and how it can become an indispensable component of driving growth. Insights she shares include:

• Why most businesses don't know what their brand awareness is and what associations customers and prospects make with their brand

• Pitfalls of brand tracking that companies often run into

• Indicators and metrics to watch in order to achieve ROI