The role of the CMO has changed over the years from being primarily focused on just marketing to now having a much broader scope into growth, revenue, and the broader strategic focus of the company. Organizations are now understanding that marketing is one of the major growth drivers. In the past , product market fit was primarily focused on the relation between the product and the need of the consumer. However now, marketing is playing a larger role as companies understand that even the best products need a marketing machine behind it in order to enable growth.
Thoughts about Digital, B2B SaaS, & E-Commerce
