Marketing isn’t about solely promoting your product anymore. It’s about showing up authentically in the right place in a way that connects with how consumers feel about the world around them. From mental health and physical well-being, to sustainability and how they shop online, brands will need to change course and match these behaviours if they want to be successful.
“Brands need to connect more with the feeling that people have. It’s not just the product and what it can do for you, but it’s a feeling that is spreading through work, life, and how consumers are buying things,” says Angeley Mullins, chief marketing officer and chief growth officer.
Thoughts about Digital, B2B SaaS, & E-Commerce
Global E-Commerce Trends to Watch
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As online shopping becomes a standard experience for consumers, Global E-Commerce companies are competing harder for business and looking to expand into new markets and regions around the world. Consumers are looking at global products as their “local” economy and companies are expected to deliver products in record time.
Read MoreHow Technology is Advancing Global Entrepreneurship and Globalization
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The idea of globalization has been commonplace in recent years, however advances in the way that we conduct business is truly changing the global landscape and the way that we think about our “local” economy.
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