The Importance of Data in Brand Storytelling

Do you know what your data means? We are inundated by data from all the platforms we tell our brand stories on and this can be helpful or frustrating. In today's episode I talk with Angeley Mullins about how she helps companies understand their data and find the context to help them make better marketing decisions. If you run ad campaigns, marketing campaigns, or spend time on platforms trying to understand what the metrics mean, you need to listen to this episode of BrandAPeel.