Using Artificial Intelligence to Drive Pipeline
/How is AI changing the way we Go-To-Market and sell? Listen to this though provoking discussion with commercial leaders across the globe on how AI is changing how we drive pipeline.
Marketing: The Real Revenue Driver
/Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now...
The case for marketing as a revenue driver.How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult.The stakeholders you need to be working with to show the efficacy of marketing.Want to really master showing revenue drivers to the rest of the C-Suite?
Tracking the Power of Brand with Artificial Intelligence
/Artificial Intelligence, Brand Loyalty, and Revenue growth... Angeley Mullins ( CMO & CGO) speaks with Travis Huff about how AI is changing the landscape of future consumer growth and target audiences for longer term and more sustainable revenue growth.
Is Female Leadership Still Under-represented?
/In today's episode, our host Becky Finnegan spoke with Angeley Mullins, a C-suite leader in the commercial space for various multinational and startup businesses.
Angeley discusses her role, how women can get into senior leadership positions and the challenges that women may face in around the world.
Is Brand Tracking Worth It?
/Angeley Mullins joins our host Diane Helbig to talk about brand tracking. Discover what brand tracking is, and why it is worth the effort. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader.
The Importance of Data in Brand Storytelling
/Do you know what your data means? We are inundated by data from all the platforms we tell our brand stories on and this can be helpful or frustrating. In today's episode I talk with Angeley Mullins about how she helps companies understand their data and find the context to help them make better marketing decisions. If you run ad campaigns, marketing campaigns, or spend time on platforms trying to understand what the metrics mean, you need to listen to this episode of BrandAPeel.
Supporting Marketing as a Part of an Overall Growth Strategy
/How growth is understood, broken down, and owned across an organisation is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.